Some figures on the Cognac market
The cognac market in 2019 amounts to €3.4 billion
Between 2018 and 2019, more than 211.1 million bottles sold
This is the 5th consecutive year of sales growth
Cognac exports 98.2% of its production
The USA -> largest market +2.5% in sales volume and +6.0% in value
97.7 million bottles sold in North America alone
USA -> 94.3 million bottles sold. National interprofessional cognac bureau.
Increase of the various vineyards by 10,000 hectares
The Far East accounted for 28% of shipments
The French market represents only 2% of sales
Cognac alone now exports French wines and spirits in value to ¼ -> It is also well ahead of champagne, the first French appellation in France by the CA
In Europe -> 39.4 million bottles sold, representing an increase of 4.2% in volume and 3.2% in value for Eastern Europe alone
Asia -> 60 million bottles sold
Good progress in shipments to high-potential areas such as: South Africa, Nigeria and the Caribbean. Shipment volumes increased by 12.3%.
Sources :
https://www.aqui.fr/economies/le-cognac-depasse-ses-records-de-vente,18909.html
https://www.lesechos.fr/industrie-services/conso-distribution/cognac-une-bouteille-sur-deux-vendue-aux-etats-unis-1125114
https://www.la-croix.com/Economie/France/Le-Cognac-exporte-98-production-2019-08-21-1201042124
https://www.charentelibre.fr/2019/08/19/cognac-211-1-millions-de-bouteilles-expediees-un-nouveau-record,3473146.php
https://www.sudouest.fr/2019/01/14/economie-du-cognac-une-nouvelle-annee-record-et-une-tres-belle-recolte-5731173-882.php